Amanda Ashford Headshot



The story so far

Amanda supports our portfolio companies with brand and communications strategies and execution. She also supports the OMERS Ventures brand, continuing to grow recognition globally.

Amanda’s career started at Virgin Mobile, when it was the first Virgin business to launch in Canada. Hired as one of the company’s first receptionists, she worked her way onto the marketing team and never looked back. From organizing the first Virgin Festivals across the country to launching Virgin’s RE*Generation Campaign in Canada, she was also worked directly with Richard and the Virgin Unite team to launch the charity in Canada, which she later joined full time as country manager. At Virgin Unite she was responsible for fundraising, donor relations, events and public relations in addition to working with various Virgin business on corporate social responsibility initiatives. This included securing and working with celebrity ambassadors like Lady Gaga and Britney Spears.  

After almost a decade with the Virgin Group, Amanda moved on to Canadian darling Porter Airlines, a boutique airline known for refined service and its distinctively Toronto brand. While at Porter, she navigated the company through an extensive communications campaign in service of expanding the city airport, working with municipal government, community advocacy groups and Porter customers to champion the expansion of a downtown service hub.

Later, Amanda joined a boutique marketing and events agency where her top clients included Google and YouTube. She worked with both companies to launch the first of several major brand initiatives including Buffer Festival and Google Think Week, a week-long activation connecting Fortune 500 advertisers with opportunities to think differently about marketing digitally.

Eventually she rejoined her Virgin family, taking on a Marketing Director role at BrandProject, the venture capital company founded by the Virgin Mobile CEO, Andrew Black, working with early-stage consumer tech-enable companies through early-stage growth.

An opportunity to be a part of the Invictus Games Toronto in 2019 brought her back into the events world where she organized a series of activities, fundraisers and high profile Games activations for Prince Harry’s biennial multinational adaptive sporting competition now involving 22 nations and more than 500 competitors.

After Invictus, she joined another Virgin alumni to build and launch a business in the FinTech space, creating a challenger banking app that was acquired by Credit Sesame two years later.

With experience at companies of all sizes and stages, and ranging from billionaires parachuting off buildings to working as the cleaning crew when startup funds were tight, she’s comfortable jumping into any environment. She’s guaranteed to make it fun.