OMERS VENTURES BOOK CLUB LAUNCH!
Our goal for the #VCBookClub is to bring the tech community together to discuss both fiction and non-fiction books, surrounding sci-fi, startups and the future of tech.
This month’s book is New York Times Bestseller Contagious: Why Things Catch On, written by Jonah Berger.
What makes things popular? If you said advertising, think again. People don’t listen to advertisements; they listen to their peers.
Contagious provides a set of specific, actionable techniques for creating virality and helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a CEO of a small startup looking to growth hack, a manager at a big company looking to create more mindshare, a politician running for office, or a health official trying to get the word out,Contagious will show you how to make your product or idea catch on.
Grab a copy and chat on Twitter via #VCBookClub. We start reading on March 5!