Smile.io

Smile.io powers reward programs for 15,000 merchants across the globe. Use Smile.io to reward your customers for completing profitable actions.
Smile.io

The story so far

Mike Rossi (CEO) co-founded Smile.io in 2012 with the belief that sustainable growth is possible for every small business. By providing easy-to-use loyalty programs that help brands transform one-time sales into repeat customers, Smile.io is laying the groundwork for sustainably growing business across the digital commerce ecosystem. Over 25,000 brands use Smile.io already to maximize their acquisition efforts and turn transactional purchases into passionate brand advocates. Smile.io is the world's largest reward program provider. OMERS Ventures invested in Smile in its founding year, 2012.

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Founded

2012

OMERS First Investment

2012

ABOUT THE FOUNDER

Mike Rossi

Mike Rossi is the co-founder and CEO of Smile.io. Mike believes the future of commerce is rooted in emotional relationships, and wants to help every business build a strong brand community that promotes sustainable growth. Mike holds a Bachelor of Science degree in Physics, Software Engineering at the University of Waterloo.

The OMERS team

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Silvio Memme
Associate

Our focus: portfolio companies