Nudge

Nudge uses artificial intelligence to provide sales teams with actionable insights on their target customers.

EXITED

The story so far

Co-founded in 2014 by Paul Teshima, CEO, and based in Toronto, Canada, Nudge.ai was formed to create a relationship intelligence platform designed to help sales professionals access new accounts, analyze deal risk, measure account health and more. Since its launch, tens of thousands of B2B sales representatives have used Nudge.ai to find and nurture relationships in order to generate and accelerate their pipeline. Nudge.ai was acquired by Affinity in 2020, an acquisition which provides a robust set of tools specifically built for sales teams across a variety of industries. Affinity will integrate some of the Nudge feature set into its Affinity’s new sales products, enabling sales teams drive more revenue and exceed quotas.

Themes

Sales & marketing SaaS

Founded

2014

OMERS First Investment

2016

Exited

2020

Paul Teshima

Paul Teshima is the co-founder and CEO of Nudge.ai. Nudge.ai was co-founded in 2014 by former Eloqua executives, Paul Teshima and Steve Woods. After having successfully guided Eloqua to a market leading position in marketing automation from $0 to over $100M in revenue, then through IPO and acquisition by Oracle for $957M, Teshima and Woods recognized another massive challenge to solve – this time, however, it was on the sales side. Teshima and Woods have set out to build a solution that leverages the strength of relationships to help sales teams find and keep their best customers.