Klue provides a continuously updated lens into your competitor's world, connecting dots to help you win more business. Competitive intelligence for enterprise sales.

The story so far

Klue was founded by 15+ year industry veterans Jason Smith and Sarathy Naicker in 2015. Klue is an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from teams in the field, then makes it easy for Sales to access the information wherever they are. Built by product marketers, Klue gives organizations the advantage in every competitive environment. OMERS Ventures invested in Klue in 2017.


Sales & marketing SaaS



OMERS First Investment


Jason Smith


Jason Smith

Jason is the founder and CEO of Klue. Jason is a product driven, sales and marketing centric tech entrepreneur. Former President, Vision Critical (startup to 500+ people), VP of Electronic Arts and Cofounder of web applications pioneer Columbus Group (acquired by TELUS, NYSE: TU). Jason holds a Bachelor of Commerce degree from UBC Sauder School of Business.

The OMERS team