Bold Commerce

Bold is an ecommerce technology company empowering brands to create customizable transaction experiences across all channels.

The story so far

Founded by Yvan Boisjoli, Eric Boisjoli, Jay Myers and Stefan Maynard, Winnipeg-based Bold Commerce provides a range of e-commerce applications to 90,000+ wholesale and business-to-business merchants worldwide. Some of the merchants using Bold Commerce’s solutions include Obama Foundation, Vera Bradley, Harry Rosen, Staples Canada, as well as emerging DTC brands, such as Pharell Williams’ Humanrace and Pepsi’s Game Fuel.

Bold’s modular approach covers a wide range of commerce needs, from checkout to subscriptions and price rules. The startup works with omnichannel merchants on e-commerce platforms such as Shopify, WooCommerce, and BigCommerce, and the company’s dynamic pricing model allows it to maximize its profit from every customer regardless of size, separating Bold from most software developers.

OMERS Ventures first invested in Bold in 2021.

Themes

eCommerce

Founded

2012

OMERS First Investment

2020

Yvan Boisjoli

Yvan is CEO of Bold Commerce. He co-founded the ecommerce technology company to help brands customize their commerce experiences for growth. A former developer and software consultant, Yvan guides the innovation roadmap at Bold with a focus on the changing commerce landscape and an unwavering commitment to service. Along with his co-founders, he was named Entrepreneur of the Year by EY in 2017.