The story so far
Alida means verity, truth, reality and actuality,; the ultimate goal for brands tapping into the real source of truth - their customers.
Currently led by Ross Wainwright, a seasoned software executive with a proven 30-year track record, Alida helps the most successful, customer-obsessed brands transform customer experience with the world’s first CXM & Insights Platform.
Clients include Banana Republic, Discovery and NASCAR.
OMERS Ventures first invested in Alida in 2012.
OMERS First Investment