Alida

Alida develops software solutions for online market research, providing access to real-time metrics to get a pulse on the community.

The story so far

Alida means verity, truth, reality and actuality,; the ultimate goal for brands tapping into the real source of truth - their customers.

Currently led by Ross Wainwright, a seasoned software executive with a proven 30-year track record, Alida helps the most successful, customer-obsessed brands transform customer experience with the world’s first CXM & Insights Platform.

Clients include Banana Republic, Discovery and NASCAR.

OMERS Ventures first invested in Alida in 2012.

Themes

Enterprise

Founded

2000

OMERS First Investment

2017

Ross Wainwright

Ross Wainwright is a seasoned software executive with a proven 30-year track record of identifying and fast-tracking opportunities that will not only disrupt existing market habits but also transform customer results to produce the most successful business outcomes.