SaaS platform for large manufacturers to launch and execute flexible incentive programs throughout their entire sales channel.

The story so far

Founded by Jason Atkins in 2008, 360insights has become the world's leading platform for optimizing channel incentives.

A lifelong entrepreneur, Jason founded his first technology company while still attending high school. Combining a philosophy grounded in workplace happiness with strong technical expertise, 360insights was founded on the idea that the world of incentive management could be dramatically improved by using the latest technology and by delivering a better way of doing business.

The Channel Success Platform™ provides B2B and B2C2C companies with a variety of effective incentive solutions and services, helping businesses manage complex programs, driving meaningful insights and better results.

It is the first integrated software-as-a-service solution enabling brands to manage, measure and optimize consumer rebates, sales incentives (SPIFFs), volume incentives, MDF/CO-OP, sales allowances, points programs, and associated spending in one central location using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services.

OMERS Ventures invested in 360insights in 2012

360 Insights

Sales & marketing SaaS



OMERS First Investment




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Jason Atkins


Jason Atkins

Jason Atkins is the founder and CEO of 360insights. Jason founded his first technology company while still attending high school. He has a long track record of using his strong entrepreneurial spirit and technology expertise to grow businesses and create new opportunities. Jason’s business philosophy is grounded in workplace happiness and having a strong commitment to community. To that end, he is also a founder and principal investor in City Flow Project, a localized Durham Region venture capital and tech incubator.